Be Rooted

Creative direction and campaigns that center women of color—on purpose.

The Opportunity

Be Rooted is a Black-owned stationery brand redefining self-care, productivity, and journaling by ensuring women of color see themselves reflected in the products they use every day. With products sold in major retailers nationwide, the brand needed creative and campaign support that honored its mission while elevating its visual storytelling.

Our Role

Unapologetic Creative Co. partnered with Be Rooted as a creative and strategic collaborator, supporting multiple brand initiatives across planning, production, and execution.

Our work included:

• Creative direction and campaign ideation

• Content planning and digital strategy

• Graphic design for campaign and brand assets

• Video production and campaign storytelling

• Editorial photograpghy

  
  

UCC wrote and directed several of Be Rooted’s major brand campaigns, including:

• Women’s History Month Campaign

• Every Body Is a Summer Body Campaign

  
  

Each campaign was designed to reinforce Be Rooted’s core values—representation, affirmation, and accessibility, while deepening emotional connection with its audience.

The Impact

• Cohesive, story-driven campaigns aligned with Be Rooted’s mission

• Elevated visual and narrative consistency across brand moments

• Stronger audience resonance around self-care, body affirmation, and productivity

• Campaign assets built for longevity across social, digital, and retail storytelling

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Services Provided

• Creative Direction

• Campaign Strategy & Execution

• Content Planning

• Graphic Design

• Video Production